A CHRISTMAS STORY
A CHRISTMAS STORY
Dollywood's Smoky Mountain Christmas is consistently one of the top-rated holiday events in the United States. We elevated this Christmas event into a full story, featuring and cross-channel marketing activations, highlighting to the most common emotions guests experience during the season.
COMMUNICATING LUXURY
COMMUNICATING LUXURY
When guest communication needed to be refocused on experience, we worked to completely overhaul and modernize the way we communicated with our guests.
(This campaign is ongoing and aspects are confidential. More information is available upon request.)
FOR THE LOVE OF CHOCOLATE
FOR THE LOVE OF CHOCOLATE
This regional candy shop may win awards but when it comes to the branding, we leaned into the mom-and-pop feel.
THE AQUARIUM OF BROTHERLY LOVE
THE AQUARIUM OF BROTHERLY LOVE
Adventure Aquarium in New Jersey needed a way to better connect with the City of Brotherly Love and increase visitation. A new way of positioning Metro Philadelphia's only AZA-accredited aquarium was born.
PERSONAL BRANDING
PERSONAL BRANDING
A personal and introspective side project to better understand my personal brand and voice.
GROWTH MARKET ADVERTISING
GROWTH MARKET ADVERTISING
When Dollywood become more than a regional amusement park, our team worked to unwrap the brand to the Atlanta market.